Definition
CLTV estimates the total net value a customer brings to a business over the full duration of the relationship.
All Terms
Customer Lifetime Value (CLTV)
Simplified explanation
It is the total revenue you expect from one customer over time, not just from their first purchase.
Relevance to Penut
Penut supports CLTV growth by improving retention-oriented campaigns and consistent customer communication.
Related terms
Retention RateCACLifecycle Marketing
